Major Module Marketing Seminar and Specialisation Module
The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.
Seminar in Marketing: Summer Semester 2024
- Empirical Consumer Research Studies: Human-Machine Interactions (Chair Prof. Dr. Völckner)
- Marketing Models: Principles and Applications Using R (Chair Prof. Bruno, Ph.D.)
Seminar in Marketing: Winter Semester 2023/24
- Machine Learning Applications in Marketing (Chair Prof. Dr. Fischer)
- Leveraging Consumer Biases for Marketing Success (Chair Prof. Dr. Reinartz)
Seminar in Marketing: Summer Semester 2023
- Consumer Centric New Product Development (Chair of Prof. Dr. Fischer)
- Marketing Models: Principles and Applications Using R (Chair of Prof. Dr. Bruno)
- Consumer Buying Behavior under Changing Market Conditions (Chair of Prof. Dr. Völckner)