Werner Reinartz has been named an ISBM Distinguished Research Fellow at the Institute for the Study of Business Markets, Smeal College of Business at Penn State University. An ISBM Distinguished Research Fellow is a recognized senior scholar and thought leader in one or more areas of B2B marketing, engaging in collaboration with practitioners, B2B education, being active in field research, and publishing in prestigious journals. The new fellows will be inducted during the ISBM Academic Conference in June 2024.