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UNIVERSITY OF COLOGNE
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Faculty of Management, Economics and Social Sciences
Marketing Area
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Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Thomas Scholdra
Boas Bamberger
Lars Gemmer
Martin Hirche
Jan Klostermann
Jens Paschmann
Simon Schulten
Julian R. K. Wichmann
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Dr. Jörn Küpper
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Hon.-Prof. Dr. Markus Pfeiffer
Josef Sanktjohanser
Dr. Hans-Willi Schroiff
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Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Magdalena Bekk
Martin Hirche
Thomas Scholdra
Julian Wichmann
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Hernán A. Bruno
Marc Fischer
Werner Reinartz
Franziska Völckner
Magdalena Bekk
Alexander Edeling
Martin Hirche
Thomas Scholdra
Julian Wichmann
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Marketing Strategy Consortium 2024
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Marketing Strategy Meets Wallstreet 2024
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Marketing Strategy Consortium 2024
Marketing Strategy Meets Wallstreet 2024
Marketing Strategy Consortium 2024
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Prioritizing Emerging Phenomena in Marketing Strategy Research
Abstract coming soon...
Presenters
Manjit S. Yadav
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