Nathaniel Hartmann
About
Nathaniel “Nate” Hartmann is an Assistant Professor of Marketing and Innovation at the University of South Florida and senior researcher in the Center for Marketing and Sales Innovation (CMSI). I focus on improving sales force effectiveness as evidenced in (1) salesperson outcomes such as revenue generated, conversion rates, and turnover, and (2) customer-centric outcomes such as customer satisfaction and retention. My current research is characterized by the application of diverse artificial intelligence and causal inference modeling approaches to real-world data accessed through company partnerships. My research has offered novel insights to companies, appeared in over 25 peer reviewed scientific articles, and has been recognized with the prestigious Hunt/Maynard Award for making some of the most important contributions to the marketing field.
Contact information
Nathaniel Hartmann
University of South Florida
Muma College of Business
hartmannnn
usf.edu