Lily (Xuehui) Gao
About
Lily Gao is currently serving as an Assistant Professor in the Department of Marketing Management and Market Research at the University of Zaragoza in Spain. Her research expertise lies at the intersection of Customer Management and Artificial Intelligence (AI) Analytics. Within Customer Management, her primary focus revolves around understanding the drivers of customer experience and exploring their implications for effective customer relationship management.
In the realm of AI Analytics, her research is centered on harnessing insights from unstructured data, encompassing text, audio, image, and video sources. This particular research trajectory has been a consistent thread throughout her journey as an Assistant Professor. She specializes in quantitative research methodologies and routinely engage with extensive datasets within diverse contexts, such as retail banking, telecommunications, and social media.
Her proficiency in quantitative methodologies is comprehensive, spanning a diverse array of techniques. This includes expertise in machine learning, text analysis, seemingly unrelated regression, multinomial logit models, hidden Markov models, multilevel modeling, propensity score matching, and systematic literature reviews.
Should you have any inquiries or wish to colaborate, please feel free to reach out to her via email at lilygao
unizar.es.