UNIVERSITY OF COLOGNE

Jonathan Beck

Professor Jonathan Beck’s research focuses on marketing strategy, where he leverages theories from psychology to explain the impact of marketing efforts on consumers and employees over time. Within this domain, he has two streams of research. First, he researches digital marketing topics such as online customer reviews and electronic word of mouth—focusing on when and why consumers choose to share content. Second, he works to identify ways in which managers and firms can improve the performance and well-being of employees, with an emphasis on alleviating burnout and enhancing frontline employee (FLE) performance. Prior to joining the University of Kansas, Professor Beck earned his PhD from Michigan State University and held academic positions at Boston College and Northeastern University. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Service Research, and Journal of Services Marketing.

Jonathan Beck
University of Kansas
jonathan.beckku.edu